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Travisty
Travisty clothing is a modish new street wear / lifestyle label created by a fashion sage, Travis Wallis.
A local northern suburbs boy from Bundoora “Melbourne”, Travis has always been very interested in the fashion industry, though it has been only recently that with all the right research and nurturing that TRAVISTY has been brought to life.
The label has been in the market place just over 18 months and has come along way in such a short period of time. Travisty specialises in tee shirts whilst also offering an extended range of clothing articles, including headwear, hoods, crews and cargo pants and shorts, with soon to be released “women’s range”.
Travis has placed great emphasis on branding his products evidently to create brand awareness for the label. Now with his brother on board, “the boys at Travisty being quite the socialites themselves”, have developed a marketing strategy that has seen some of the biggest names in Sport and the media wearing their products. Guys such as Wayne Carey (ex – AFL Champion), Brett Deledio ( 2005 no.1 Draft pick), Billy Slater (Melbourne Storm), Mark Ricciuto (Adelaide Crows Great), and Peter Hellier (Channel 10) just to name a few have been more then happy to promote the Travisty name. In fact with some of the latest ranges being at the forefront of fashion, the celebrity following has been beseeching for some product.
In such a cut throat industry, Travisty understands the importance of continually updating designs, whilst researching what it is exactly the target audience are searching for. The past 6 months has revealed that it is in fact some of the vintage Travisty designs such as the Lion Hunter and POW MIA prints that are still being highly sought after by the Travisty following. In saying that, the latest designs of “Fight Club” and “Private Party” have all but been sold out before even being finished in production.
Welcome to our World,
TRAVISTY
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