Ben Sherman has developed from its original roots as the status shirt brand into a complete lifestyle brand.

The most enduring British youth phenomenon since the teenager was invented, the Mod, adopted the Ben Sherman in its style trademark. The Mod movement was always about everything a teenager aspires to be – stylish, smart, tough, streetsmart, good-looking, popular.

As true originals, the Mods became national and world news. The media gave them the glamour of notoriety, the Police made them outlaws and their parents were outraged. Youth embraced them, and the cult was born.

Instantly recognisable Ben Sherman details remain still today – from the quality and fine tailoring, to the button down collar, back pleat and loop.